HELEY FORMA

The Convertible Duffel

One design. Two silhouettes. Your own expression.

Some designs are defined by their appearance. Others stand out for their ability to adapt.

Part of the HELEY COLLECTION by RARE MADE IT, the HELEY Forma brings versatility and considered craftsmanship together in one distinctive design.

Its defining feature is a convertible silhouette that gives you two ways to carry it. Fasten the side buckles to create a structured duffel bag, or release them to embrace a more relaxed tote-style silhouette. It’s a thoughtful design that allows you to change how you carry the bag without compromising its character.

Silver hardware complements the leather’s rich finish. A front D-ring provides space to attach a keychain or a personal accessory, adding another layer of individuality to the design.

Inside, four compartments help keep your everyday essentials organised, complemented by a beautifully finished lining. Beneath it all, a reinforced base and four protective metal feet provide added support and help protect the leather when the bag is set down.

Finished with long, integrated handles for comfortable shoulder carrying, the Forma moves effortlessly between everyday use, work, and travel.

Two ways to carry. One unmistakable character.

The HELEY Forma is designed for the man who values versatility, thoughtful details, and the freedom to express himself through what he carries.

DIMENSIONS:

 Lenth: 16in, Width: 7in, Height: 16in.

Key Product Details

• Product name: HELEY Forma

• Collection: HELEY COLLECTION

• Material: Leather

• Design: Convertible two-style silhouette

• Style 1: Structured duffel bag with side buckles fastened

• Style 2: Relaxed tote-style bag with side buckles released

• Hardware: Gold-tone finishing

• Front pocket: Zippered compartment

• Accessory detail: Front D-ring

• Interior organisation: Four compartments

• Interior finish: Beautiful lining

• Base: Reinforced bottom with four protective metal feet

• Handles: Long integrated handles for shoulder carrying

• Separate adjustable shoulder strap: Not included

HELEY COLLECTION — A vision of timeless living, imagined by RARE.